RAW Studios for 100% Office 2017
Successful modern offices are all about collaboration and creative input, which is why 100% Design South Africa is proud to announce that it will be collaborating with Gauteng-based Raw Studios for the 2017 100% Office feature – one of the key curated events at the show.
In previous years, 100% Office has showcased the talents of leading interior designer Liam Mooney (2015) and In-house Design Studio (2016). This year, the ever-innovative Raw Studios will present inspiring modular office furniture systems that are locally designed and manufactured from sustainably sourced timber.
“Raw Studios are no strangers to the 100% Design landscape,” says the show’s Creative Director, Laurence Brick of Platform Creative Agency. “Raw Studio is not only a past exhibitor, but the studio created the official media lounge last year. Because Raw’s functional desking was so well received in this space, we decided to extend the invitation to the studio to be the centre of attention in the office arena. The 100% Office display will be surrounded the Inspired Workspace sector, comprising other leading office exhibitors, all showcasing the latest office trends and designs.”
Together, 100% Office and Inspired Workspace make for a trade-focused zone that will satisfy corporate and commercial design needs. It’s all about encapsulating the latest directions in contemporary office furniture design, from flooring, surface design, sound-proofing, co-working spatial layouts, state-of-the-art seating, and partitioning and height-adjustable desking.
According to Raw Studio’s Creative Director Peet van Straaten: “The new collaborative, connected workplace is not only about redefining our mindset about what furniture we need and how our space can be reconfigured to be effective. It also requires a new appraisal of how people and technology interact for the benefit of employer and employee. The technology revolution offers new potential that will require all of us to embrace flexibility to change how we work and collaborate.”
After more than a decade of research into office needs, Raw Studios has engineered an office system that is ergonomic, affordable and practical, but also beautifully designed.
“The system addresses the more traditional functions and layouts present in office environments as well as cutting-edge thinking around mobile and highly connected modern office environments,” Van Straaten explains. “This includes hot-desking and the very necessary flexible-use space between and around traditional workspaces.”
Alongside 100% Office, visitors can engage with a host of office-oriented companies that make up the Inspired Workspace section of the hall, including Upstart Office, Krost and GXA Office Furniture Solutions. Also on view are desking and seating solutions from Ergoform, and crafted commercial carpeting from Monn.
100% Design South Africa, encompassing 100% Office, will take place from 9 – 13 August 2017 at Gallagher Convention Centre in Gauteng.
source: Leading Architecture & Design – 24 July 2017 : https://www.leadingarchitecture.co.za/raw-studios-for-100-office-2017/